Informatics Research Seminar: Making Medicine Smarter Through Analytics and Data Sciences

September 28 @ 4:00 – 5:00 pm


Speaker: Jason Burke, MA
Presented from UNC-CH

Broadcast Link: Seminar




A modern health enterprise– where business and clinical decisions are powered by advanced analytics– stands in stark contrast to the existing status quo across health and life sciences today. Existing approaches to informatics — based in descriptive views of limited data sources — are incapable of supporting the sophisticated insights needed to optimize the tradeoffs between health outcomes and costs, and between standardized medical treatment plans and more personalized care practices. The health industry’s analytical lens must shift from the retrospective, presumptive, and broad-based practices and policies commonly used today towards collaborative, data-driven, predictive, patient-centered, and real-time processes. Insight-driven health care delivery requires integrated perspectives across health outcomes, financial management, risk management, performance management, and behavioral medicine. But the transition requires new business competencies, technical capabilities, and strong leadership.


Jason Burke is the System Vice President and Chief Analytics Officer for the UNC Health Care System, and a senior advisor at the University of North Carolina School of Medicine’s Center for Innovation. He is the author of Health Analytics: Gaining the Insights to Transform Health Care (Wiley, 2013). Previously, Burke was the founder, managing director and chief strategist for the SAS Center for Health Analytics and Insights (CHAI), an industry-leading think tank pioneering novel approaches to improving health. He also served as SAS’ global head of health and life sciences technology research and development, as well as founder of the $3B software firm’s health and life sciences global practice. Burke has held strategy and management roles in organizations such as Microsoft, Quintiles, and GlaxoSmithKline. With over 20 years of experience, his contributions cover all aspects of new business strategies, product development, emerging technologies, sales and marketing. Burke is a cognitive neuroscientist by training, holding degrees from Virginia Tech and the University of Missouri-Columbia.