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Informatics Research Seminar: Health Information Seeking on the Web- Theory and Research.

October 31, 2018 @ 4:00 pm - 5:00 pm EDT

Speaker: Eun Young Yoo-Lee, PhD

Presented from NCCU

Broadcast Link: Seminar


This presentation includes two studies on e-health information seeking behaviors of two ethnic groups (i.e., Hispanic Americans and African Americans).

Promoting healthy life style via mobile-health technology for African American young adults: As part of a theory-based project, this study reports the first phase of elicitation interviews to design and implement an effective information intervention with an emphasis on behavior changes in life style. This project employs multi-level theories as a theoretical foundation and guidance throughout different phases of the health information promotion. These theories include the Integrated Behavioral Model (IBM), Behavioral Change Model Taxonomy, and Message Framing. The results of the elicitation interviews allow us to develop more appropriate questionnaire items to measure each of the model constructs. They will also be design messages and the delivery methods of the m-Health technology intervention to change behaviors for healthy lifestyle.

Hispanic Americans and public libraries: Assessing their health information seeking behaviors in the ehealth environment: This study examines the health information seeking behaviors of Hispanic Americans in the e-Health environment and their use of public libraries as a health information source/service.  An interviewer-administered survey was conducted using a semi-structured instrument. The questionnaires inquired about Hispanic Americans’ health information needs, source use, and source preference;  use of the library for health information needs; and their perceptions and satisfaction about the library’s consumer health information services.



Dr. EunYoung Yoo-Lee, is an associate professor at the School of Library and Information Sciences at NCCU. She received her PhD in 2004 in Library and Information Studies at the University of Wisconsin-Madison and MA in Journalism and Mass Communications from Sogang University, Seoul, Korea. Her research areas include human information behaviors in diverse contexts, digital library and social media use, consumer health informatics and diversity education.  Specifically, she has researched health information seeking behaviors and health literacy in the e-health environment with a focus on women and ethnic populations, undergraduate students’ source selection and use, their use of social media as information sources, and the use of academic library spaces by undergraduates. Her research has been published in Journal of the Association for Information Science & Technology (JASIST), Library Quarterly, College & Research Libraries, Reference Services Review, etc.


October 31, 2018
4:00 pm - 5:00 pm
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