Informatics Research Seminar: Geofencing- A Potential Catalyst to Audience Engagement in Health Communication
October 30 @ 4:00 pm - 5:00 pm EDT
Speaker: Mary Tucker-McLaughlin, PhD
Presented from ECU
Broadcast Link: Seminar
At Duke, all seminars live or broadcast will be held in Hock Auditorium from 4-5 pm.
Health communication professionals face numerous challenges in reaching marginalized and transient populations. Mobile technology, geofencing in particular, offers the potential to reach populations that are not easily accessible through traditional communication channels or social media. This seminar presents data from three separate studies that utilized geofencing and mobile display technology to reach these audiences. The first study applies the technology to beach safety along the North Carolina coast, the second to dental resource awareness in a population of Native Americans, and the third to mental health resources for migrant farm workers in Eastern North Carolina. Research design, results and technology pros and cons will be discussed.
Dr. Mary Tucker-McLaughlin is an Associate Professor and the Undergraduate Coordinator for the ECU School of Communication. She holds a PhD in Mass Communication from the University of South Carolina. Her current research focuses on the use of technology in the dissemination of public health messages. She has served as an investigator on both internal and external grants including a Robert Wood Johnson grant for $250,000. Her research has been published in public health, health promotion, and mass communication journals. She is a former television news journalist and public relations professional who has also served as a consultant for both manufacturing and health organizations in Eastern North Carolina.